The group will feature four-star and five-star individually-styled properties. Curio – A Collection by Hilton will eventually be global but so far just five hotels have signed-up to join and all of them are located in the United States.
Whilst the hotels will maintain their own distinctive character and style they gain the benefits of the Hilton system including use of the Hilton HHonors guest loyalty program.
The introduction of Curio – A Collection by Hilton means that Hilton Worldwide now has eleven brands, six of which are in Europe.