American-based hotel operator, Union Hanover, has unveiled plans for a new boutique-styled hotel in Stratford City in East London.  The hotel will be the Penny Brook and it will operate under the group’s NoHo branding.  It will have 220 bedrooms and will feature a rooftop bar and restaurant over the top two floors of the building plus a pop-up street food market. The Penny Brook will include around 15,000 sq. ft. of conference space.

The decision to open the Penny Brook represents a change of heart by Union Hanover who had earmarked the site for an Urban Villa – an extended stay hotel.

Penny Brook will be located in Stratford City’s International Quarter, a three acre site of new homes, businesses and cultural outlets. It is around an eight minute travelling time from the City of London. No anticipated opening dates have been published.