Best Western International has launched a boutique hotel concept called Vib (pronounced Vibe) in the USA as their answer to the increasing popularity of boutique and lifestyle hotels

The Vib guestroom is less than 19 sq-mt and with minimal but modern, functional furnishings. However they are equipped with the latest in communications and entertainment technology including ample USB and power ports for electronics, a media wall with custom content in the lobby, smart televisions in the rooms to stream on-demand content and LED mood lighting throughout the hotel.

Vib hotels will also feature grab-and-go food stations, gaming pods and fitness centres.

Details: www.hotelsmag.com