Hilton Worldwide has unveiled ‘Tru by Hilton’, a midscale brand in the USA and Canada. So far the launch has been restricted to the USA and Canada.

The typical Tru by Hilton hotel will have around 100 bedrooms.

Tru by Hilton’s features include:

The Hive: a first floor of 2,770 square feet (844.3 metres) of open space with four zones for lounging, working, eating or playing.
The Play Zone: filled with table games, a large-screen television and tiered, stadium-inspired seating.
A centrally located Command Centre: a re-envisioned front desk featuring a social media wall with real-time content to foster engagement among guests; a 24/7 market offering snacks and refreshments, single-serve wine and beer, light meal options and other items for purchase.
A complimentary “Build Your Own” breakfast: consisting of a toppings bar with 30 sweet and savoury items allowing guests to customize bagels, donuts, Greek yogurt and oatmeal.
Guestrooms: with all-white comfortable platform beds, 55-inch televisions and eight-foot wide windows.
A fitness centre:

 “Tru will provide guests with a high-quality, contemporary, consistent and fresh experience at a great value for customers, while at the same time delivering strong returns to our owners.” said Christopher Nassetta, president and CEO of Hilton.

Tru by Hilton is making its debut with 102 hotels signed and 30 more in various stages of approval in cities including Atlanta, Dallas, Houston, Chicago, Denver, Portland and Nashville.

See more at: www.hotelsmag.com