Serena Hotel has submitted plans to transform a 1930’s warehouse in Birmingham into a 40 bedroom four star hotel. The warehouse is Ladbrooke House in Digbeth, at the junction of Bordesley Street and Oxford Street. Plans for the hotel include leisure facilities, a spa plus conference and banqueting suites.
The location is on the edge of Birmingham’s Eastside which has undergone a transformation in the last decade, a transformation which hasn’t reached Digbeth just yet. However it is the possibility of the HS2 Curzon Street Station being built a short walk away from the hotel which is probably a greater attraction.
Furthermore plans to develop a new public area linking Birmingham's New Street and Moor Street stations are set to go before city planners in the near future. The £5.5million 'One Station' scheme would also link both stations to the proposed HS2 Curzon Street hub.