Club Liverpool is a new initiative which has just been launched by Marketing Liverpool. It is the city’s new-look ambassador programme promoting Liverpool as a conference and events destination.

Club Liverpool is being led by Marketing Liverpool working in partnership with ACC Liverpool, home to BT Convention Centre, Echo Arena and Exhibition Centre Liverpool which is due to open later this year.

Liverpool’s 'ambassadors' have helped attract more than 120 national and international events to the city since the programme started in 2004.Club Liverpool plans to build on these past successes. Club Liverpool currently includes more than 100 leading members of Liverpool’s medical, academic, business and cultural industries. The new programme includes a refreshed website which enables ambassadors to access event news, networking opportunities and key information.

Existing ambassador Prof John Hunt from the University of Liverpool, said: “Being part of the ambassadors programme allows you to more formally connect with all the help that’s available in the city for hosting events, and lets others see how fantastic the city is”.