Research just published by Amba Hotels indicates that fast, free, unlimited wi-fi tops the list of factors that influence a guest choice when booking hotel accommodation. Two thirds (67%) of those questioned said free wi-fi would make them more likely to choose accommodation. This was followed by location (65%), fast wi-fi with unlimited downloads (34%) and proximity to travel hubs (34%).

The researchers questioned more than 1,000 UK travellers to discover what they look for in a hotel. Fast, free, unlimited wi-fi in a hotel is also the most important factor for travellers when they rate a hotel. Three fifths of travellers (60%) chose this; even beating a good night’s sleep (58%) and friendly, knowledgeable staff (40%).

The recently opened Amba Hotel Charing Cross is the first Amba Hotel in the UK. The former Thistle-branded property stands in front of Charing Cross station steps away from Trafalgar Square. Every bedroom is equipped with a Smart television to make it easy to sync devices or stream from subscription accounts. USB sockets are provided in every room at the bedside.

The second hotel, Amba Hotel Marble Arch, will open in central London next year.