Choice Hotels group has just launched its Ascend Hotel Collection in the UK. It is the group’s boutique hotel collection, which is already well established with 148 properties throughout America, Australia and Europe.
The first two UK properties to join are Channings and The Howard hotels, both in Edinburgh with 42 and 18 bedrooms respectively.
The two hotels will be known as the Howard, an Ascend Hotel Collection member, and Channings Hotel, an Ascend Hotel Collection member.
The launch of the Ascend Hotel Collection is part of the group’s strategy to diversify its UK hotel portfolio as well as providing a new ‘upscale hotel’ alternative for guests.
Choice Hotels are aiming to have ten UK hotels in the Ascend Hotel Collection within the next three years.
Details: www.choicehotels.com/ascend
