The Cumberland Hotel at Marble Arch in London is to be rebranded as the UK’s first Hard Rock Hotel by summer 2018.
Hard Rock Hotels has agreed the move with glh the owner-operator of the Cumberland Hotel.
Glh with 15 hotels in London will continue to operate the property.
A £50million refurbishment is planned for the property. The Hard Rock Hotel London will then have 900 bedrooms and will feature a lobby lounge with a cocktail bar and live music.
There will be a Hard Rock Café and Rock Shop as well as a Rock Spa and a signature restaurant. It will also include an entertainment venue for up to 2000 guests.
Hard Rock Hotel London will include Jimi Hendrix items among its rock memorabilia. When Jimi Hendrix died in 1970 the Cumberland Hotel was named on the death certificate as his place of residence and a suite was named after him.
Hard Rock Hotel London is located a short walk from the original Hard Rock Café in central London.
Details: http://www.hardrockhotels.com/
