It is ‘all-change’ at Shire Hotels & Spas and Inns of Character. Both Shire Hotels & Spas and Inns of Character are subsidiaries of the brewery group, Daniel Thwaites, and both are to be incorporated under the Thwaites brand.
Thwaites has traditionally been best known for its pubs and brewing but these only make up about half of the business today. The group has a large and growing collection of hotels, inns and lodges.
To simplify the brand ‘Shire Hotels’ and ‘Inns of Characters’ will come under the Thwaites brand umbrella, with a single website selling all its guest rooms, restaurants, conference and spa facilities.
Guests will notice very little difference as the hotels and their operations will remain the same.
The new website - www.thwaites.co.uk – will go live from mid-October.
Picture: Aztec Hotel and Sp Bristol
