Hilton Hotels have announced the launch of their 14th hotel brand. It will be a collection of independent-style hotels called ‘Tapestry’.
With their Tapestry Collection, Hilton is aiming to attract guests seeking a reliable independent hotel that is backed by the Hilton name and part of the HHonors programme.
Hilton currently has 35 hotel in the process of joining the Tapestry Collection. They are all in the United States.
The first hotel is expected to join the Tapestry Collection by the third quarter of this year.
The company has set a goal of 50 hotels by 2020, starting in the Americas and eventually going global.
Details: http://news.hiltonworldwide.com/index.cfm/newsroom/category/topic/704/n/701