Chris Penn, the former managing director of the Ace Hotel in London’s Shoreditch is planning to launch Steel Hotels – a hotel group which will focus purely on sports performance as well as physical and mental wellbeing.

As well as having a 20-year successful hotel career under his belt, Chris Penn is also a World Triathlon Championships triathlete, an Ironman and a solo cross channel swimmer.

He is teaming up with Chris King, a sports science graduate from Loughborough University with a successful sports administration career under his belt.

The sports resort will focus on the disciplines of swimming, cycling, running and triathlon coupled with a performance centre overseen by a leading performance team.

The resort will also feature excellent leisure and social facilities and will be located in a countryside setting.

Urban versions of the resort property are expected to follow.

Details and future plans for Steel Hotels were unveiled at a recent international hotel investment forum.

Details: http://steelhotels.com/