IHG^®(InterContinental Hotels Group) is planning a new midscale brand - Avid Hotels.

Avid will launch initially in America where IHG claim 150 owners have already expressed interest in the brand.

IHG will be evaluating the need for the brand in other parts of the world.

IHG expects the first Avid hotels to begin construction in early 2018, with the first hotel anticipated to open in early 2019. 

Keith Barr, Chief Executive Officer, IHG, said “This brand is designed for travellers who want a hotel stay that finally meets their expectations for the type of hospitality they value most – the basics done exceptionally well – at a price point expected to be about $10-15 less than IHG’s industry-leading Holiday Inn Express brand.”

Defining features of an Avid Hotel will include an open and airy retail-like entrance with a canopy.

Internally, guests can expect open public and work areas with communal spaces allowing guests to relax, work, connect or eat.

Avid Hotels will offer a complimentary breakfast and marketplace options designed for guests ‘on the go’.

The entire hotel will be equipped with free high-speed wi-fi access.

Bedrooms in Avid Hotels will include sound-reducing features plus a dedicated workspace, easy-to-use storage as well as the latest in-room entertainment options.

Avid Hotels will be new-build constructions with a minimum of three storeys housing between 95 and 100 bedrooms.

Details: https://www.ihgplc.com/news-and-media/news-releases/2017/ihgs-avid-hotels-to-extend-companys-midscale--leadership