Hub by Premier Inn Shoreditch follows plans already announced for new hotels at Kings Cross, Westminster and Farringdon.
Whitbread continues to expand its Premier Inn and hub by Premier Inn estate. The group’s target is 85,000 bedrooms in the UK and Ireland by 2020.
Whitbread opened its latest hub by Premier Inn at Westminster Abbey in Tothill Street in September.
There are now six hub by Premier Inns open in London plus two in Edinburgh.
Whitbread aim to make hub by Premier Inn properties the most space-efficient, digitally-advanced hotels in the UK.
The compact rooms utilise every inch of space, with workspace features, smart storage and power showers. Each room is also equipped with a 40-inch smart screen TV and free high-speed wi-fi. Proven Dough is the group’s in-house deli-style restaurant serving food and drinks throughout the day.
