Glh, the London-based hotel group and operators of Guoman and Thistle hotels, are to launch the ‘Every Hotel’ brand, a four star product targeted at the business traveller. Glh research shows that four star hotels outside gateway cities can have meeting and event space running as low as 30% occupancy, when room occupancy is running more than double that. Hence it wants to create a hotel product which addresses this imbalance.
Glh also recognise that whilst customers say that they like hotels with lots of restaurants, ballrooms, meeting spaces, spas, swimming pools and whatever – they hardly ever use those facilities.
Every Hotel will provide guests with a hassle-free stay from the point of booking combined with the latest innovative technology including Smart televisions and device connections plus fast, free, unlimited wi-fi for all guests, throughout the hotel.
Four Every Hotels will be opening in London. They are all previous Thistle-branded properties which will be refurbished prior to their rebranding. The first to open will be Every Piccadilly which will launch in November 2014. This will be followed by Hyde Park, Leicester Square and Bloomsbury.
The group has a global ambition to operate up to 50 Every Hotels by the end of the decade.
Details: www.glhhotels.com
