The new designs are set to feature across its European hotel portfolio.
The new-look Crowne Plaza is the brainchild of design studio Conran and Partners. The aim is to ensure the brand is the ‘first choice’ for the modern business traveller.
Central to the hotel is the ‘Plaza WorkSpace’ - a flexible collection of working areas modelled on a public square, where guests can switch between work and downtime.
Co-working spaces with huddle spots and built-in touch screens will sit alongside food and drink options.
The Crowne Plaza bedroom has been re-defined with the new ‘WorkLife Room’, designed with three distinct zones to support work, downtime and a better night’s sleep. Rooms will feature materials that reduce noise disturbance, whilst lighting settings have been designed to create a calming environment and hence an enhanced sleep experience.
Informal meeting areas have also been transformed. ‘The Forum’ is a bookable events and co-working space with a ‘Spanish Steps’-style layout for presentations and collaborative workshops by day and private dining by night.
The new designs have already been trialed in America.
The first Crowne Plaza hotel in the UK to roll-out the new design will be Crowne Plaza London Heathrow – later this year.
