Principal London is a new five-star hotel which has just opened in Bloomsbury.
The hotel, formerly the Hotel Russell, overlooks Bloomsbury’s Russell Square and was originally designed by Charles Fitzroy Doll in 1898.
Principal London includes 334 bedrooms and suites. The rooms have been designed combining modern and traditional features - in keeping with the history of the building.
Principal London includes an all-day dining restaurant – Neptune – serving a seafood-focused menu.
Burr & Co. coffee house and bar serves lighter meals and snacks throughout the day.
Afternoon tea will be served in Palm Court when it opens at the end of June 2018.
The central hub of Principal London has a winter garden at one end whilst at the other, an outdoor terrace looks out onto a ‘living wall’ of plants.
The original hotel ballroom has been restored as part of the £85 million refurbishment and has its own private entrance on Bernard Street. The ballroom has a double-height ceiling and original features plus windows the entire length of one wall, with a mezzanine gallery that overlooks the main room.
The room will accommodate up to 450 guests for a reception and up to 370 delegates for a theatre-style presentation.
The lower-ground floor at Principal London includes eight additional meetings and events spaces accommodating up to 100 delegates.
All rooms have natural daylight and superfast, free wi-fi.
Principal London is located alongside Russell Square tube station. It is less than a mile from Euston and Kings Cross St/Pancras mainline and international rail terminals.