The Woodlands Event Centre is currently known as the Wyboston Lakes Executive Centre and The Willows Training Centre is the Wyboston Lakes Training Centre.
Both new names will be supported by the overall Wyboston Lakes Resort brand.
The changes are scheduled to take place this September when the first phase of a £3million investment in a major transformation of The Woodlands Event Centre is due for completion.
All rooms at The Woodlands Event Centre will be re-configured and renamed as part of the redevelopment – with the theme of ‘natural wood’.
Hence The Woodlands Event Centre will feature a new Italian inspired Olive Restaurant along with Cedar Courtyard and Bar. The meeting rooms will all be named after different woods. The newly created Rosewood Suite will accommodate over 300 delegates.
Another new features will be the Yew technology theatre equipped with the latest in-room technology and tiered seating.
Louisa Watson, Director of Marketing at Wyboston Lakes Resort explains: “Re-naming both venues will create a separate distinctive identity for each and enable us to position each venue in its relevant market more effectively.”
The well-established Wyboston Lakes Resort brand name will remain for all marketing and promotional activities across the meeting and events industries.
Wyboston Lakes Resort is located in Wyboston just north of Bedford in Bedfordshire.
