The East London Hotel will have 161 bedrooms and will openon a site previously occupied by Balls Brothers wine merchants.

The East London Hotel will reflect the modern urban style of its east London location with a restaurant and bar highlighting the local food and drink suppliers.

Bedrooms will be furnished with all the latest in-room comforts and technology including super-fast wi-fi, in-room 43inch 4k televisions and an online check-in.

The East London Hotel is the first hospitality venture from the property investment and development company, Definition Capital.

The East London Hotel is situated in Cambridge Heath Road in the heart of Bethnal Green, opposite the Victoria & Albert Childhood Museum. Tube and Overground stations are on the doorstep with central London a fifteen minute journey away.