Hilton Hotels are launching a new lifestyle brand called 'Canopy by Hilton’. Canopy by Hilton hotels will be a selection of new-build hotels as well as converted properties. The first Canopy is expected to open next year.

According to Hilton, the Canopy brand has been developed with four key elements in mind — great neighbourhoods, comfort and design, more included value and a "positively yours" culture. Each hotel will feature the food, drink and art works of its local neighbourhood.

Of the brand's initial 11 properties, one will be in London with the balance in the United States.  Hilton aims to have 100 Canopy hotels open or in the pipeline within five years.

Canopy by Hilton is Hilton Worldwide's 12th brand.

Details:  www.canopybyhilton.com