glh, the hotel group which operates Thistle and Amba brands as well as the recently launched Every hotel is planning to launch another new brand. They are making a foray into the value-hotel market with ‘Thistle Express’.
Thistle Express properties will feature smart, modern bedrooms and bathrooms offering high quality comfort and smart televisions, the "fastest" free wi-fi in the economy sector and a choose-your-own-room service before arrival.
Budget hotels now account for 38% of all branded hotel rooms in the UK. Furthermore the sector has added 70,000 rooms over the past 10 years. Mike DeNoma, CEO of glh, said: “You can no longer divide the market into travellers who only stay in economy hotels, versus those who stick to four or five star luxury. Thistle Express is a brand that caters for the modern traveller”.
Thistle Express will debut with a property in London next year and there are plans to launch a further ten hotels over the next five years.
Details: www.glhhotels.com