Starwood Hotels & Resorts Worldwide has unveiled ‘Sheraton 2020’, a five-year, 10-point initiative aimed at raising the profile of Sheraton Hotels and Resorts worldwide.

The plan includes a new marketing campaign with a new logo design backed by a major advertising campaign.

The group is also planning to launch a new top tier brand: ‘Sheraton Grand’. They plan to elevate more than 100 Sheraton hotels to Sheraton Grand properties in global gateway destinations. In addition Starwood are planning to open more than 150 new hotels by 2020.

Full details: www.transformation.sheraton.com