Best Western Hotels has just unveiled a comprehensive brand ‘refresh’. Best Western International is to be renamed Best Western Hotels & Resorts. This will be supported by a new group logo.

Best Western plan to add five-star rated hotels to its portfolio in future. The group is in talks with a number of hotels located in key destinations to join its BW Premier Collection. It is thought the move will also help change the common perception that Best Western is just a mid-market hotel group.

Best Western is also planning a new midscale brand - ‘GLo’- which is described as a suburban mid-market boutique hotel brand.

The new Best Western family will now include: Best Western Plus, Best Western Premier, BW Premier Collection, Best Western Plus Executive Residency, ViB and Glo.

The new logos will be adopted across the group by Spring 2016.

Details: www.bestwestern.com