The Peel Group is rebranding an area of land encompassing the Trafford Centre in Manchester and its surrounding 3.5 million sq. ft. of retail, leisure and office space. The area is to be known as ‘Trafford City’.

Trafford City will incorporate both Event City and Chill Factore as part of the mixed-use destination.

The rebranding is designed to create an all-encompassing name for the area which Peel Group hope will become recognised both regionally and on a national level. It comes ahead of a number of major changes to the area, including a planned increase in the number of hotel bedrooms; and the expected green light for a Metrolink line between Trafford City and Manchester city centre.