Amaris Hospitality operators of Jurys Inns has announced a major rebranding exercise starting in November 2015.
Eight hotels which are currently part of the Hotel Collection portfolio will be rebranded as Jurys Inns. The list includes:
The Oxford Hotel, Oxford becomes Jurys Inn Oxford
The Parc Hotel, Cardiff becomes Jurys Inn Cardiff
The Middlesbrough Hotel, Middlesbrough becomes Jurys Inn Middlesbrough
The Hinckley Island Hotel, Leicestershire becomes Jurys Inn Hinckley Island
The East Midlands Skyway Hotel, East Midlands Airport becomes Jurys Inn East Midlands Airport
The Inverness Hotel, Inverness becomes Jurys Inn Inverness
The Aberdeen Skyway Hotel, Aberdeen Airport becomes Jurys Inn Aberdeen Airport
The Golden Valley Hotel, Cheltenham becomes Jurys Inn Cheltenham
Starting November 2015, each hotel will begin a refurbishment programme; including the introduction of a new Jurys Inn bespoke ‘Dream Bed’ featuring upgraded mattresses, pillows and bed linen. The ground floor public areas will incorporate a new contemporary décor, modern furnishings and artwork. All the hotels will feature complimentary wi-fi throughout.
This development takes the Jurys Inn estate to 36 hotels located throughout the UK, Ireland and Prague.
Amaris Hospitality is a new collection of hotels created by American private equity group Lone Star. The group is to planning spend over £100million on rebranding its 21-hotel portfolio.
Details: www.jurysinns.com
