Manchester City’s star striker Sergio Aguero, Bournemouth FC’s goalkeeper Asmir Begovic and Olympic rowing champion Sir Steve Redgrave are just three of the people reportedly behind a project to convert Beneficial House in the centre of Birmingham into a 130-bedroom boutique hotel – a project we outlined yesterday.
Beneficial House is a seven-storey building which has been vacant for several years. However, it does command a good location overlooking the new Paradise development currently under construction in the centre of Birmingham.
Furthermore, the building is virtually within penalty kicking distance of Birmingham New Street Station.
Birmingham City Council is currently considering the planning application with a final decision expected in the coming months.